About Her Choice PH
Her Choice PH was born from a simple yet powerful belief:
Every woman deserves the freedom to choose what makes her feel confident, empowered, and beautiful.
FOUNDED BY
Chai Tabunaway‑Jumilla
Her Choice PH began as a humble soap-selling business fueled by big dreams and unwavering determination. What started with limited resources steadily grew into a trusted beauty and skincare brand embraced by thousands of Filipinas across the country.
The name Her Choice reflects the heart of the brand— a reminder that women have the power to decide for themselves.
Their beauty.
Their confidence.
Their future.
Today, Her Choice PH offers thoughtfully developed skincare and beauty essentials designed to support everyday confidence. Beyond products, the brand creates meaningful opportunities for women to grow—not only as customers, but as entrepreneurs and leaders.
As the brand evolved, so did its mission.
Her Choice PH introduced its Independent Business Owner (IBO) Program to empower women to build a sustainable business of their own. Through this program, women are supported with a strong community, proven systems, and real mentorship—helping them earn, learn, and grow with purpose.
Today, Her Choice PH stands as both a beauty brand and a business platform—helping women feel confident in their skin while opening pathways to financial growth, leadership, and independence.
More than a brand,
Her Choice PH is a movement—
built on empowerment, action, and the belief that when women are given the right choices, they can transform their lives and inspire others to do the same.